Accessing Emerging Health Markets
in Asia and the Middle East
Partnered with:
Room A4
13:30-15:00
English
As Asia and the Middle East become major hubs for healthcare innovation, Israeli companies face growing opportunities and complexities across markets such as Japan, India, Hong Kong, and the UAE. This session provides practical guidance on regulatory dynamics, cultural nuances, and partnership models that drive successful market entry and long-term collaboration. Experts will share firsthand insights and highlight strategic pathways for Israeli innovators looking to build a meaningful presence in these rapidly evolving regions.
Led by:
Eve Ermishin, Director Asia-Pacific Department, Foreign Trade Administration - Ministry of Economy & Industry | Eliana Nemni, Global Outreach Manager, HealthIL
Opening Remarks: Why Market Diversification Matters
Director, Asia Pacific Department - Health Sector Lead,
Foreign Trade Administration
Ministry of Economy & Industry
Choose Your Roundtable:
Practical insights on entering the Japanese healthcare market, with a focus on adapting business plans, navigating regulation, and understanding cultural norms that shape trust and decision-making.
Ira Prigat
Founder
Network in Motion
Izumi Kousaka
CCLO
NTT Innovation Labs
Talia Litvinov
Program and Business Development Manager, Asia-Pacific
Israel Innovation Authority
This roundtable will examine how emirate-level dynamics shape market entry in the UAE, alongside commonly underestimated regulatory and data requirements. Discussion will focus on effective partnership models, how to identify strong local partners, and the practical steps companies can take to build credibility and trust in the UAE healthcare ecosystem.
Aviv Oranim
Founder & CEO
Oranim Capital
Tsiel Ohayon
Senior Channel Partner
Altera Digital Health
This roundtable will explore how Israeli healthcare companies should position Hong Kong—as a market, pilot environment, or gateway to Asia. The discussion will focus on realistic entry points, how procurement and pilot pathways work in practice, and which partnership models are most effective in Hong Kong’s healthcare ecosystem.
May Saporta
Managing Director
Hong Kong Trade Development Council
Dan Levy
Principal Consultant
Invest HK
A discussion on where to start in India, how regional dynamics and partnerships affect success, and lessons from pilots that scaled, or stalled, in the Indian healthcare market.
Tlalit Bussi Tel-Tzure
VP of BD & Global Marketing
Icecure Medical
Tal Ben Avner
SIIRD-I4F Fund Manager, China and ASEAN Business Development Manager
Israel Innovation Authority
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